Every member of the university has something to contribute. We all have knowledge and skills. If those could be shared, many would benefit. Creating an entity to cultivate this is not a simple process. John Cabot University Teaching and Learning was envisioned to facilitate the sharing of knowledge and skills. JCUTL, however, is not a physical teaching and learning center. It’s a mindset, an initiative, a cooperation, a community. This presentation intends to address the success and challenges of the initiative. Its aims to show that a teaching and learning culture can be created and not just a service.