Photo of Jasmina Najjar

Jasmina Najjar

Instructor and Program Coordinator
American University of Beirut

In A Nutshell:

Communication skills instructor, program coordinator, copywriter, journalist and author. Film and technology geek. Member of AMICAL’s Digital Pedagogy Committee.

The Long Version:

Raised in London, I moved to Lebanon and graduated with high distinction from the American University of Beirut (AUB) in 2000 (BA in English Literature). I went back to the UK to pursue my MA in Literature, Culture and Modernity at Queen Mary, University of London. My thesis was on fragmented Lebanese identity in the translated works of Rashid Al Daif (published in 2011 as a book).

Since 2002, I have worked as a journalist, becoming an editor-in-chief, and as an advertising copywriter, becoming a senior conceptual copywriter with major pan-Arab accounts. I also taught English and Cultural Studies at university level on a part-time basis.

I now focus my energies on teaching English communication skills and on curriculum and faculty development as a program coordinator and instructor at the American University of Beirut (AUB). One of the first to teach courses in blended format at AUB, I have an avid interest in the use of technology and social media in education. My work on gamification in higher education attracted the attention of the local press.

I am one of the editors of Shades of Gray and After Words (the 2nd and 3rd editions of AUB English Department’s reader for Academic Writing), the author of Beirut Knights (published December 2013), and a contributor to monthly magazine publications. Passionate about film, I was also a jury member for the second Lebanese Cinema Movie Guide Awards and represented Lebanon on the Critics without Borders panel at the fifth Malmö Arab Film Festival. 

Interests: digital pedagogy, information literacy, composition and rhetoric, technical communication


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